Page 2 of Prada Shoes
Muiccia introduced her secondary line of clothing, called Mui Mui, after her nickname, in 1992. Aimed at a younger audience, the line was priced lower and the designs bolder, with more decorative finishes. Consisting of mostly earthy tones, the decidedly non-couture line evoked a more bohemian sensibility and a much more casual feel that the stern, utilitarian designs of the main Prada lines. In addition to this secondary line, Prada also introduced Prada Sport, their active-wear line of clothing.
Prada opened their first boutique in Los Angeles in 1998, thus opening up the US market for the company. Soon boutiques followed in Las Vegas and Manhattan. Mui Mui’s first North American boutique also opened in Los Angeles about this time and Prada became a worldwide entity and a force in the fashion world. With a shop in nearly every western city, Prada had truly become a fashion empire.
Following the lead of many other companies at the time, Prada made a series of acquisitions. Struggling financially, Fendi was the first to be picked up, in the late 90’s. Eventually Prada also had acquired Helmut Lang, Church Shoes and in 2000 took over the house of Jil Sander. They acquire Byblos in 2001 but in early 2002 Prada had sold Byblos as well as Fendi, causing some industry analysts to speculate that they might be having cash flow issues.
Today Prada still occupies a pinnacle position in the fashion world with their handbags and shoes leading the industry in design and sales. Sought after for their clean lines and their excellent craftsmanship, Prada product, like their shoes represent the epitome of style and luxury.
Style
Fabrics have always been the focus of Prada product lines. Coupled with the futuristic, clean lines of the design, Prada shoes and handbags occupy the top of the fashion food chain. Employing luxurious, cutting edge fabrics like nylon, polyester and refined processing methods to create the finest material available for their products, Prada remains at the top of their game when it comes to fashion. Prada seems to take an intellectual approach to fashion, avoiding the flash and glitz that prevail in some arenas for clean, utilitarian nerd-chic.
